Proposing a Model for Analysing Impact of Social Media on Academic Performance of Students: A Case Study of Allameh Tabatabai University

Mamak Dadgarmehr, Ehram Safari, Mohsen Gharehkhani


Online social networks are found these days among all generations of internet users so that they have become a noticeable communicative tool especially for scholars and students. Academies' and faculties are increasingly using the social networking sites such as Facebook, LinkedIn, Research Gate etc., for communication with potential university students as well as providing educational content. The present study aims to examine the effects of virtual social networks on educational level of the students. The social networks in Iran have never been studied in terms of the time spent on the social networks and their effects on academies performance. For this purpose, some questionnaires' in Likert spectrum were used in order to ensure the questionnaires' reliability, which were confirmed by the Political Sciences and Law Faculty. Questionnaires' validity was then confirmed by Cronbach-a at 0.821. The sample under study consists of 144 students from political sciences and law faculty of Allameh Tabatabai University. The samples were chosen randomly based on SPSS 22 and smart PLS. The obtained results suggested that there's a significant negative relation between the time spent on the social networks and the academic performance. The results also revealed that more attention to the social networks has no impact on the academic performance. In addition, factors such as students' features, their academic capabilities, prediction of their behaviors like their perception of social attitude towards social networks and their tendency toward virtual social networks are related to convenience of using the social networks. There's a relation between academic capabilities and the time spent on online social networks.


Online social networks. University students, Academic performance, Allameh Tabatabai University

Full Text:

Abstract PDF


Abu-Shanab, E., & Al-Tarawneh, H. (2013). How Jordanian Youth Perceive Social Networks Influence?. Computer Science and Information Technology, 1(2), 159-164.

Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50, 179–211.

Al-Tarawneh, H. (2014). The Influence of Social Networks on Students’ Performance. Journal of Emerging Trends in Computing and Information Sciences, 5(3), 200-205.

Asemah, E.S and Edegoh, L.O.N. (2012). Social media and insecurity in Nigeria: a critical appraisal. Being a paper presented at the 15th National Conference of African Council for Communication Education, which took place at the conference Hall of Federal University of Technology, Minna, Nigeria.

Baker, R., & White, K. (2010). Predicting adolescents’ use of social networking sites from an extended theory of planned behaviour perspective. Computers in Human Behavior, 26, 1591–1597.

Chin, w. (1998). Issues and option on structural equation modeling. Management information systems quarterly.

Davari, A., & Rezazadeh, A. (2013). Structural equation modeling with PLS. Tehran: Jahad University, 215(2), 224.

Iorliam, A., & Ode, E. (2014). The Impact of Social Network Usage on University Students Academic Performance: A Case Study of Benue State University Makurdi, Nigeria. International Journal on Computer Science and Engineering, 6(7), 275.

Isik, F. (2013). Of the use of social network in education between north and south cyprus. Social and Behavioral Sciences, 210-219.

Kirschner, P. A., & Karpinski, A. C. (2010). Facebook and academic performance. Computers in Human Behavior, 26, 1237–1245.

Lavy, V., & Sand, E. (2015). The Effect of Social Networks on Students’ Academic and Non-Cognitive Behavioral Outcomes: Evidence from Conditional Random Assignment of Friends in School. University of Warwick and Hebrew University Working Paper.

Masic I, Sivic S, Toromanovic S, Borojevic T, Pandza H. Social Networks in Impro-vement of Health Care. Mat Soc Med 2012; 24:48-53.

Mohsenin, Shahriar, Esfidani, Mohammad Rahim. (2014). Structural Equation Based on Partial Squares Least Approach by Help of Smart-PLS, Tehran: Mehraban Publisher.

Paul, J. A., Baker, H. M., & Cochran, J. D. (2012). Effect of online social networking on student academic performance. Computers in Human Behavior, 28(6), 2117-2127.

Ponnudurai, P. (2014). Facebook: A shift from social to academia. Social and Behavioral Sciences, 122-129.

Tonta, Y. (2009). Digital natives, social networks and the future of libraries. Turk Kutuphaneciligi, 742-768.

Zaidieh, A. J. Y. (2012). The use of social networking in education: Challenges and opportunities. World of Computer Science and Information Technology Journal (WCSIT), 2(1), 18-21.


  • There are currently no refbacks.

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.