Organizational Performance and Adoption of Green IT from the Lens of Resource Based View
Sustainable advancement is an extensively discussed topic around the globe and pressure on organizations has increased for practicing environment-friendly behaviour. Green Information Technology (IT) is an example of such practices for organizational performance and sustainability. Regardless of the significance of this technology inadequate number of studies has focused on its adoption specifically in Malaysian organization. Therefore, the aim of this study is to investigate factors that influence the Green IT adoption practices and its impact on organizational performance through the lens of Resource-Based View (RBV) theory. Based on the literature and adapted theory six factors were identified for adopting Green IT in the Malaysian organization. The research model predicts that institutional pressure, organizational strategy, openness, environmental performance, economic performance, and competitive advantage would affect the individual perception of Green IT adoption. The proposed hypotheses in this study will be tested in the upcoming future.
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